Akash Sangwan Digital Marketing

Social Media Marketing on Facebook and Instagram business accounts and pages are completely different from what we do for our personal account. our personal ids contain images of us, people we know, things we like, and things that we are interested in. most popular format of posting on Instagram and Facebook are selfies as per the 2022 update. Due to human nature of being self-obsessed, it's mostly seen that the majority of likes and comments that an avered social media id contains are mostly on pics of the profile owner. this process created a nother very important field that is now very commonly known as influencer marketing. posting on business pages and profiles varies a lot compared to the personal ids, if we keep on posting pics specific to suggesting or praising our brand our customer base will depreciate. thus others have to speak for your brand thus creating value for the business across the market. this process is commonly known as cumulative branding (one of the organic...

Facebook marketing guide for 2023 Facebook marketing is not optional. Facebook is the most used social platform in the world, with 2.29 billion daily active users. It's not all holiday photos and humble splurges, either. For 53.2% of internet users between the ages of 16-24, social media is the main source of brand research. And 66% of all Facebook users visit a local business page at least once a week. Moment of truth: You should be on Facebook. But what should you do first? Do you need to post ads? What should you post about? Does creating a business page mean you are in Metaverse? What is Facebook marketing? Facebook marketing is the practice of promoting a business and brand on Facebook. It can help businesses build brand awareness, grow an online following, collect leads, and sell more products or services. Facebook marketing tactics can include: Organic text, image or video content Paid or "enhanced" text, image, or video content Facebook stories and reels Facebook ...

  When Instagram first popped onto the scene back in 2010, it was just like any other social platform: filled with selfies, pets, and pictures of food. Fast-forward to 2022 and Instagram’s transformation from a simple photo sharing app to a full-on marketing channel is nearly complete. Just look at some of the platform’s newest features! In the last year alone, Instagram has released dozens of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new ways to drive traffic from Instagram Stories, and the new standalone video platform, IGTV. Whether you work in ecommerce, education, or media and publishing, it pays to build a presence on Instagram. But if you  really  want to get ahead, you need to know the platform (and your audience) inside and out, including what kind of content resonates most, how to build an Instagram Stories strategy, and how to track your metrics and KPIs. That’s where this guide comes in. In the next 16 chapters, we’l...